In 2011 visitors to the JAA Jewellery Fairs were drawn from the following industry segments:

The JAA Melbourne Jewellery Fair is an excellent opportunity to reach Victorian based jewellery retailers and other members of the industry, with over 80% of the visitors originating from Victoria.

The major reasons for visiting a JAA Jewellery Fair are known to be:

Keep abreast of industry trends                       89% of visitors

See existing suppliers                                    83% of visitors

Look for new products                                    83% of visitors

Look for new or alternative suppliers                74% of visitors

Make purchasing decisions or source products   73% of visitors

Source: quantitative visitor research conducted 2008 JAA International Jewellery Fair